Montréal Convention Centre Launches Podcast to Highlight Business Tourism's Broader Impact
Event summary
- Palais des congrès de Montréal launched 'Plus que des pieds carrés', a French-language podcast focused on business tourism, on February 19, 2026.
- The five-episode series features industry experts from academic institutions and tourism organizations discussing the sector's economic, scientific, and social impacts.
- The podcast is produced by Virage Sonore and hosted by Geneviève Pettersen, available on all streaming platforms.
- The initiative aims to elevate understanding of business tourism's role in Québec's development beyond mere financial metrics.
The big picture
The launch of 'Plus que des pieds carrés' reflects a strategic effort to reposition business tourism as a multifaceted driver of economic and social development in Québec. By engaging industry experts and academic institutions, the Palais des congrès de Montréal aims to elevate the conversation beyond traditional metrics, potentially influencing how cities and organizations approach business tourism. This initiative comes as cities globally compete to host international conferences, highlighting the growing importance of strategic differentiation in the sector.
What we're watching
- Content Strategy
- How the podcast's focus on business tourism's broader impacts will affect the Palais' positioning as a thought leader in the sector.
- Industry Collaboration
- Whether this initiative will strengthen partnerships with academic institutions and tourism organizations in Québec.
- Audience Engagement
- The pace at which the podcast will attract and retain listeners, particularly among business tourism stakeholders.
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