SelectQuote Study Highlights Rural Medicare Advantage Access Gaps
Event summary
- University of Kansas study found 400,000 rural residents lack local Medicare brokers in 10 states
- SelectQuote serves nearly all counties, offering broader plan choices in low-income areas
- Rural beneficiaries represent 45% more of SelectQuote's customer base than national average
- Study highlights income disparity: lower-income counties have fewer local brokers per capita
The big picture
The study underscores the growing importance of digital brokers in bridging healthcare access gaps in underserved rural communities. As Medicare Advantage enrollment continues rising, SelectQuote's technology-enabled platform positions it as a key player in this evolving distribution landscape. The findings may also influence policy discussions around equitable healthcare access for aging populations.
What we're watching
- Market Expansion
- How SelectQuote will leverage these findings to expand its rural footprint...
- Regulatory Dynamics
- Whether CMS will use this data to incentivize broader Medicare Advantage distribution...
- Competitive Positioning
- The pace at which traditional brokers adapt to digital models to compete in rural markets...