Select Medical Extends 25-Year Eagles Partnership with Multi-Year Deal
Event summary
- Select Medical renewed its partnership with the Philadelphia Eagles, naming NovaCare Rehabilitation as the team's official physical therapy partner for another multi-year term.
- The deal extends a 25-year relationship, with NovaCare Rehabilitation expanding its role in digital content sponsorship and community programs.
- NovaCare operates 150 physical therapy centers in the Delaware Valley, serving Eagles fans and patients alike.
- Select Medical runs 1,917 outpatient rehabilitation clinics nationwide as of December 31, 2025.
The big picture
This renewal underscores the value of long-term sports sponsorships for healthcare providers, blending patient trust with fan engagement. With 440 centers nationwide, NovaCare's visibility boost could enhance its position against competitors like Athletico Physical Therapy and Select Physical Therapy.
What we're watching
- Brand Integration
- How NovaCare Rehabilitation's expanded digital and in-stadium presence will impact local market awareness and patient acquisition.
- Community Impact
- Whether the Eagles Autism Challenge and other community programs will drive measurable social good alongside commercial gains.
- Long-Term Strategy
- The pace at which Select Medical leverages sports partnerships to differentiate NovaCare in a competitive outpatient rehab market.
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