Eagles & NovaCare Renew 25-Year Bond, Deepening Fan & Community Ties

PHILADELPHIA, PA – February 17, 2026 – The Philadelphia Eagles and NovaCare Rehabilitation have announced a multi-year extension of their landmark partnership, reaffirming a relationship that has spanned a quarter of a century. The agreement ensures that NovaCare, a division of Select Medical, will continue as the team's Official Physical Therapy Partner, building upon a foundation of trust and collaboration that began in 2001.

This renewed commitment goes beyond a simple sponsorship, expanding NovaCare's integration into the team's fan experience and community outreach initiatives. The deal signals a shared vision for the future, one that leverages the power of professional sports to connect with fans and serve the Greater Philadelphia community.

"We are proud to continue our longstanding founding partner relationship with the Philadelphia Eagles, an organization that shares our passion for excellence and creating unforgettable fan experiences," said Ray Pennacchia, senior vice president for NovaCare Rehabilitation. He noted the direct connection to the fanbase, stating, "Many of those fans also trust NovaCare Rehabilitation for world-class physical therapy throughout the Delaware Valley. This renewed agreement builds on 25 years of trust and performance, and we look forward to achieving even greater impact together in the seasons and years ahead."

Echoing the sentiment, Brian Napoli, the Eagles' senior vice president of corporate partnerships, emphasized the collaborative history. "We are thrilled to extend and build upon our partnership with NovaCare Rehabilitation through this renewed, long-term commitment," Napoli said. "It has been a privilege having NovaCare by our side for the past 25 years as we proudly served the Greater Philadelphia community together. This extension will now enable us to continue that work in new and expansive ways, further strengthening the bond we share as longstanding partners."

A Partnership Forged Over a Quarter-Century

In the fast-paced world of professional sports marketing, where partnerships can be fleeting, a 25-year alliance is a rarity that speaks volumes. The endurance of the Eagles-NovaCare relationship highlights a model of mutual benefit and strategic alignment that has adapted and grown with the times. While financial terms were not disclosed, the value of such long-term deals often transcends monetary figures, which can average nearly $3 million annually for major league teams. The real currency is in the accumulated brand equity and deeply embedded trust.

This longevity allows for a level of integration that newer sponsorships struggle to achieve. For the Eagles, it ensures stability and support from a recognized leader in healthcare. For NovaCare, it provides an unparalleled platform to connect with one of the most passionate fanbases in sports. The partnership has weathered changes in ownership, team rosters, and the economic landscape, proving its resilience and core value to both organizations.

NovaCare's Playbook for Regional Dominance

The renewal is a masterclass in regional marketing strategy. NovaCare Rehabilitation, and its parent company Select Medical, have a formidable presence in the Delaware Valley, with 150 of its 440 national centers located in the region. This dense network of facilities makes the Eagles partnership a highly effective tool for reinforcing its position as the go-to provider for physical therapy.

Under the new agreement, NovaCare will become the presenting sponsor for a suite of digital content designed to engage fans directly. This includes exclusive access to post-game locker room victory speeches, fan sweepstakes, and gameday push notifications, placing the NovaCare brand at the heart of the most exciting moments of the fan experience. This digital expansion complements a robust in-stadium presence, which includes radio spots, prominent end zone videoboard displays, and rotating LED signage at Lincoln Financial Field.

This multi-channel approach ensures that NovaCare is not just a passive sponsor but an active participant in the fan's journey. In Philadelphia's competitive physical therapy market, this level of brand association with a beloved local institution provides a significant competitive advantage, building familiarity and trust that converts fans into patients.

Beyond the Field: Elevating Community Well-being

A cornerstone of the extended partnership is the continued, deep-seated commitment to community initiatives, most notably the Eagles Autism Challenge. This philanthropic endeavor, championed by Eagles owner Jeffrey Lurie, is more than a line item in a sponsorship deal; it is a central pillar of the team's identity and a shared passion point for both organizations. Since its inception in 2018, the Eagles Autism Foundation has raised over $40 million for autism research and care programs, with 100% of participant-raised funds going directly to the cause.

The most recent event in May 2025 was a record-breaking success, raising an unprecedented $10 million. NovaCare Rehabilitation's continued involvement, including fielding its own fundraising team, demonstrates a genuine commitment to corporate social responsibility that resonates powerfully with the community. This focus on health and wellness distinguishes healthcare sponsorships in sports, transforming them from marketing tools into platforms for tangible public good.

A Modern Blueprint for Sports Sponsorship

The evolved Eagles-NovaCare partnership serves as a modern blueprint for how sports franchises and corporations can create value that extends beyond the playing field. It reflects a sophisticated strategy by the Eagles, who have cultivated a diverse portfolio of healthcare partners. While Jefferson Health recently acquired naming rights to the team's training facility, NovaCare's retention of the Official Physical Therapy Partner title solidifies its specialized, critical role within the team's health and performance ecosystem.

This layered approach allows the Eagles to forge deep alliances with multiple best-in-class providers, maximizing both commercial revenue and community impact. The success of this 25-year relationship is built on a clear vision, shared values, and a relentless focus on creating authentic connections—with players on the field, fans in the stands, and families across the Delaware Valley.