Scientific Games Overhauls Arizona Lottery Tech with Draw Game Expansion
Event summary
- Scientific Games launched a new technology suite for the Arizona Lottery, including its Momentum ecosystem and upgraded gem | suite software.
- The upgrade introduces enhanced draw games like The Pick with automatic multipliers, midday drawings for Pick 3, a new Pick 4 game, and Powerball Double Play.
- The system now supports 3,600 retailers with improved licensing, communications, and business intelligence management.
- Scientific Games has been the Arizona Lottery's technology partner since 2015 and serves 150 lotteries in 50 countries.
The big picture
Scientific Games' technology overhaul for the Arizona Lottery underscores the growing trend of digital transformation in the lottery industry. By enhancing security, streamlining operations, and expanding game offerings, the company is positioning itself as a leader in providing advanced solutions that drive both player engagement and operational efficiency. This move aligns with broader industry shifts towards integrating technology to maximize revenue and support public benefit programs.
What we're watching
- Technology Adoption
- How the Arizona Lottery's retail partners will leverage the new technology to drive sales and engagement.
- Player Engagement
- Whether the expanded draw game portfolio will sustain long-term player interest and participation.
- Market Expansion
- The pace at which Scientific Games can replicate this success in other lottery markets globally.
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