Salesforce Deploys Agentic AI for World Economic Forum Davos

Event summary

  • Salesforce is deploying its Agentforce 360 platform to power a new AI concierge app, 'EVA,' for the 2026 World Economic Forum Annual Meeting in Davos.
  • EVA will support over 3,000 attendees, including some of the world’s most influential leaders, at the largest Davos meeting in the organization's history.
  • The app leverages Salesforce’s Data 360, Agentforce Marketing, and the World Economic Forum’s institutional knowledge to automate tasks like scheduling, navigation, and briefing document generation.
  • Salesforce is using this deployment to showcase its 'Agentic Enterprise' strategy, integrating AI agents, data, and people on a unified platform.

The big picture

Salesforce’s partnership with the World Economic Forum represents a significant move to position Agentforce 360 as a core component of the 'Agentic Enterprise,' a strategy aimed at embedding AI agents directly into business workflows. This deployment demonstrates a shift beyond traditional CRM functionality towards proactive, AI-driven assistance for decision-makers, a trend likely to accelerate as enterprises seek to improve operational efficiency and gain a competitive edge. The success of EVA will be a bellwether for the broader acceptance of agentic platforms within the C-suite.

What we're watching

Adoption Rate
The actual usage of EVA by Davos attendees will be a key indicator of the platform’s value proposition and Salesforce’s ability to drive adoption of agentic technologies within high-profile, influential user groups.
Data Security
Given the sensitive nature of the data accessed and processed by EVA, any security breaches or privacy concerns could significantly damage Salesforce’s reputation and hinder the broader adoption of agentic enterprise solutions.
Scalability
The Forum’s plans to scale Agentforce 360 beyond Davos will test the platform’s ability to handle increased complexity and user volume, potentially revealing limitations in its current architecture.

Related topics

Technology Financial Services Artificial Intelligence