Rothmans, Benson & Hedges Secures Great Place to Work Certification for Second Consecutive Year
Event summary
- Rothmans, Benson & Hedges (RBH) earned Great Place To Work Certification for the second time, based on employee feedback and independent analysis.
- The certification evaluates performance across credibility, respect, pride, fairness, and camaraderie.
- RBH employs nearly 800 people across Canada, with headquarters in Toronto and a factory in Québec City.
- The company has focused on smoking harm reduction since 2020, developing science-backed, smoke-free products.
The big picture
RBH's certification underscores its commitment to workplace culture amid a broader industry shift toward harm reduction. The recognition aligns with its strategic pivot to smoke-free products, positioning it as a leader in both employee experience and tobacco innovation. The certification's emphasis on fairness and camaraderie could enhance RBH's employer brand, aiding its recruitment efforts in a tight labor market.
What we're watching
- Workplace Culture
- How RBH's focus on employee-centric initiatives will impact its ability to attract and retain talent in a competitive job market.
- Strategic Positioning
- Whether RBH can sustain its position as a leader in smoking harm reduction while maintaining a strong workplace culture.
- Market Dynamics
- The pace at which RBH can scale its smoke-free product innovations and their acceptance in the market.
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