Rockwell Automation Deepens Wisconsin Manufacturing Talent Pipeline with $1M UWM Partnership

  • Rockwell Automation is committing $1 million over five years to the University of Wisconsin-Milwaukee’s Connected Systems Institute (CSI), adding to a previous $5 million investment since 2017.
  • The renewed partnership aims to address the growing skills gap in manufacturing, driven by onshoring and technological advancements.
  • CSI houses a Microsoft AI Co-Innovation Lab, the first of its kind in higher education focused on manufacturing.
  • Rockwell Automation is simultaneously building a 1 million sq ft manufacturing facility in Southeast Wisconsin as part of a $2 billion investment.
  • CSI programs engaged over 500 students last year, including a 30% expansion of UWM’s Advanced Controls engineering course capacity.

Rockwell Automation's commitment to CSI underscores the critical link between industrial automation technology and a skilled workforce, a growing concern as onshoring accelerates and manufacturers grapple with labor shortages. The $2 billion investment in new facilities and talent development signals a significant bet on Southeast Wisconsin as a manufacturing hub, and the partnership with UWM is designed to ensure a steady supply of qualified personnel. This strategy reflects a broader trend among industrial automation leaders to actively shape the talent pipeline rather than solely relying on traditional educational institutions.

Talent Pipeline
The success of Rockwell’s new facility hinges on the ability of CSI to consistently produce a workforce with the requisite skills in automation and AI, and the partnership’s effectiveness in achieving this will be a key indicator of ROI.
Microsoft Integration
The Microsoft AI Co-Innovation Lab’s impact on Rockwell’s product development and competitive positioning warrants monitoring, particularly given Microsoft’s broader industrial cloud strategy.
Regional Impact
The extent to which Rockwell’s investment catalyzes further manufacturing investment and job creation in Southeast Wisconsin will reveal the broader economic ripple effects of this initiative.