Reserhub Boosts Approval Rate to 93% with Riskified’s AI Fraud Protection
Event summary
- Reserhub, a Latin American ground transportation ecommerce platform, partnered with Riskified to enhance fraud protection and optimize customer experience.
- Riskified’s AI-powered platform increased Reserhub’s transaction approval rate to 93% by replacing rules-based fraud controls with real-time, automated decision-making.
- The partnership enabled Reserhub to expand into high-risk markets like Brazil without compromising user experience or financial security.
- Reserhub’s chargeback rates spiked to nearly 1% of total sales during peak travel periods, prompting the need for a scalable fraud solution.
The big picture
The partnership underscores the growing importance of AI-driven fraud prevention in high-risk ecommerce sectors, particularly in Latin America where regional payment complexities and seasonal demand fluctuations pose unique challenges. Riskified’s ability to provide real-time, automated fraud detection aligns with broader industry trends toward reducing false declines and enhancing customer experience. The collaboration also highlights Riskified’s expanding footprint in the Latin American market, where it already supports major brands like Avianca and RedBus.
What we're watching
- Market Expansion
- How Riskified’s AI-driven fraud protection will enable Reserhub to scale operations in other high-risk Latin American markets.
- Operational Efficiency
- Whether Reserhub can sustain reduced operational workloads as Riskified’s platform automates fraud detection.
- Competitive Dynamics
- The pace at which other ecommerce platforms in Latin America adopt similar AI-powered fraud solutions.
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