Reserhub Taps AI to Secure Growth in LatAm Travel Market

MEXICO CITY – February 17, 2026 – Reserhub, a technology platform for Latin America's ground transportation sector, has announced a strategic partnership with AI-powered risk intelligence firm Riskified, a move that has already boosted its transaction approval rate to 93%. The collaboration aims to combat the region's notoriously complex fraud landscape while simultaneously optimizing the customer booking experience and enabling aggressive market expansion.

For years, Reserhub operated with a defensive posture against fraud. This new alliance marks a significant operational pivot from traditional, rules-based fraud systems to a fully automated, AI-driven model, allowing the company to approve legitimate transactions in real time and scale its services across new territories with greater confidence.

The High-Stakes Environment of LatAm E-commerce

Operating across Mexico, Colombia, Brazil, and other Latin American nations, Reserhub faced the dual challenge of scaling its business in a region with both booming e-commerce growth and exceptionally high fraud rates. Latin America's e-commerce market is expanding at roughly 30% annually, more than double the global average. This rapid digitalization, however, has created fertile ground for fraudulent activity. Industry reports indicate that the region loses a staggering 20% of its e-commerce revenue to fraud, with credit card fraud rates being 97% higher than in North America.

Before integrating an AI solution, Reserhub relied on manual, rules-based systems to vet transactions. This approach proved to be a double-edged sword. During peak travel seasons, such as summer vacations and December holidays, the company saw chargeback rates spike to nearly 1% of total sales—a significant figure in the high-volume, low-margin travel industry. In response, the team would implement stricter fraud rules. While this tactic curbed fraudulent transactions, it came at a high cost: a surge in false declines. Legitimate travelers found their bookings rejected, leading to customer frustration and lost revenue. Furthermore, this manual process consumed valuable operational resources, as teams were constantly creating and adjusting anti-fraud rules instead of focusing on growth initiatives.

The challenges are systemic across the region. Fraudsters employ a variety of tactics, from sophisticated account takeovers (ATO) and phishing schemes to "friendly fraud," where legitimate customers dispute valid charges. This environment makes it difficult for merchants to distinguish genuine customers from bad actors, often forcing them to choose between accepting high levels of risk or declining a large number of potentially valid transactions.

A Strategic Shift to AI-Powered Defense

To break this cycle and support its regional expansion strategy, Reserhub required a solution that could make intelligent decisions at scale and in real time. The integration of Riskified’s AI-powered platform represented a fundamental shift in its approach to risk management. Instead of relying on a static set of rules, Reserhub now leverages advanced machine learning models trained on billions of global e-commerce transactions. This vast dataset allows the AI to analyze the individual user behind each interaction, assessing risk with a level of nuance and speed that manual systems cannot match.

"We were looking for a solution that utilized artificial intelligence to transact at high speed—in real time," said Sergio Rodríguez, Payments and Fraud Manager at Reserhub. "Since adopting their technology, our acceptance rate has increased to 93%."

A key component of the partnership is Riskified's chargeback guarantee model. Under this arrangement, Riskified assumes financial liability for any approved transaction that later turns out to be a fraudulent chargeback. This model effectively de-risks the sales process for Reserhub, providing the financial security needed to pursue growth opportunities without the constant fear of fraud-related losses. This was a critical factor in the company’s recent expansion into Brazil, a large but notoriously high-risk market. "Riskified gave us the security to expand into new markets like Brazil, knowing that our chargebacks were covered," Rodríguez added. "We no longer spend operational time creating and adjusting anti-fraud rules; instead, we focus entirely on improving conversion."

Fueling Growth and Customer Trust

The benefits of the partnership extend far beyond financial protection. By automating the fraud decisioning process, Reserhub has immediately improved operational efficiencies, freeing its teams from the manual grind of rule management and chargeback disputes. This newfound focus allows the company to concentrate on its core mission: optimizing direct sales channels for bus and ground transportation companies and enhancing the traveler's journey.

The impact on the customer experience is perhaps the most significant long-term advantage. In the competitive online travel sector, a seamless booking process is paramount. False declines are a major point of friction, eroding customer trust and driving them to competitors. By increasing the approval rate to 93%, Reserhub ensures that more legitimate travelers can complete their bookings without interruption. This not only captures immediate revenue but also builds brand loyalty and a reputation for reliability.

"We are proud to partner with Reserhub as they adopt Riskified’s AI-first solution for fraud management," said Breno Gabínio, Senior Sales Director, LATAM at Riskified. "By taking on the liability of fraud, we enable Reserhub to strengthen the direct digital sales of ground transportation companies and allow them to focus on what they do best: connecting travelers with their destinations." The collaboration underscores a broader trend where robust security is no longer seen as a mere cost center but as a strategic enabler of a superior customer experience and sustainable business growth.

Navigating a Competitive Security Landscape

Reserhub's decision to partner with Riskified comes as the market for AI-powered fraud prevention in Latin America becomes increasingly competitive. Global players like Signifyd have also established a strong presence in the region, opening headquarters in Mexico City and acquiring local expertise to cater to markets like Brazil. These firms, along with regional payment specialists like EBANX with its "Shield" platform, are all vying to help merchants navigate the complex payment and risk environment.

The common thread among these leading solutions is the combination of advanced machine learning and a financial guarantee model. This accountability-based partnership, where the provider shares in the risk, has become a key differentiator in the enterprise security space. It signals a move away from selling software alone to providing a comprehensive risk management service that directly aligns the provider's success with the merchant's ability to maximize revenue safely.

For Reserhub, the choice reflects a strategic investment in technology that not only solves an immediate operational pain point but also provides a scalable foundation for future growth. As Latin America's digital economy continues its rapid ascent, the ability to intelligently manage risk will remain a critical factor separating the market leaders from the rest of the pack. This partnership demonstrates how leveraging sophisticated AI can turn one of the region's biggest challenges into a significant competitive advantage.