REX Shares Launches Leveraged ETF Targeting Strive’s Bitcoin Exposure
Event summary
- REX Shares and Tuttle Capital Management launched the T-REX 2X Long ASST Daily Target ETF (ASSX) on September 18, 2026, providing 2x daily long exposure to Strive, Inc. (ASST).
- ASSX is the first U.S. ETF offering 2x daily long exposure to ASST, designed for active traders seeking leveraged exposure to Strive’s bitcoin holdings.
- Strive, Inc. held 24,531 bitcoin as of September 4, 2026, making it one of the larger U.S. public-company bitcoin treasuries.
- The ETF is part of the T-REX suite, which now includes over 40 leveraged and inverse single-stock ETFs.
The big picture
The launch of ASSX reflects the growing demand for leveraged ETFs that provide targeted exposure to high-volatility assets like bitcoin. Strive’s significant bitcoin holdings make it a compelling target for traders seeking amplified returns. This move aligns with broader trends in the ETF market, where leveraged and inverse products are expanding to cover niche and thematic investments.
What we're watching
- Market Volatility
- How ASSX’s performance will track against ASST’s volatility, particularly in sharp bitcoin price swings.
- Trader Adoption
- Whether active traders will embrace ASSX for its leveraged exposure to Strive’s bitcoin strategy.
- Regulatory Scrutiny
- The pace at which regulators may scrutinize leveraged ETFs tied to volatile assets like bitcoin.
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