REX Shares, LLC (REX Financial)

REX Shares, LLC is an innovative provider of Exchange Traded Products (ETPs) specializing in alternative-strategy ETFs and ETNs. The firm's mission is to offer inventive solutions that address specific challenges within investor and trader portfolios, empowering them to act on strong market views. Headquartered in Miami, Florida, REX Shares aims to simplify product offerings while amplifying its impact in the financial industry.

REX Shares offers a diverse suite of over 60 ETFs designed for both active traders and long-term investors. Its product lineup includes leveraged ETFs under the T-REX and MicroSectors brands, income-focused strategies such as covered call ETFs (e.g., FEPI, AIPI, CEPI), Growth & Income ETFs, and the IncomeMax Option Strategy ETF (ULTI). The company also provides crypto ETFs, including REX-Osprey™ ETFs offering exposure to spot Solana, Ethereum, XRP, and Dogecoin, as well as various thematic ETFs. These products cater to a broad market segment, including retail investors, financial advisors, and institutional clients like hedge funds.

In June 2024, REX Shares underwent a strategic reorganization, integrating its REX Shares, MicroSectors, and T-REX products, along with its registered investment adviser REX Advisers, under the new umbrella of "REX Financial." This reorganization followed significant growth, with the firm surpassing $5 billion in assets under management (AUM) by June 2024, and reaching $6 billion across its three main product suites by October 2024. Greg King, the founder of REX Shares, leads REX Financial as CEO, with Scott Acheychek serving as COO. Recent product launches include the REX IncomeMax Option Strategy ETF (ULTI) in October 2025 and the REX Growth & Income Universe ETF (GIF) in February 2026. The company continues to expand its global footprint, appointing Kevin Gopaul as Chief Investment Officer and President of REX Financial Canada in September 2024.