RethinkFirst Taps Healthcare Tech Veteran as CEO to Drive Growth
Event summary
- RethinkFirst appointed Dinesh Senanayake as CEO on March 12, 2026.
- Senanayake brings over 20 years of experience in scaling healthcare and technology organizations.
- RethinkFirst serves 11+ million employees, one-third of Fortune 100 companies, and 96,000+ behavioral healthcare providers.
- Senanayake previously led global expansion and SaaS transformations at Paessler and Ventiv Technology.
The big picture
RethinkFirst's appointment of Dinesh Senanayake as CEO comes at a critical juncture for the behavioral health and neurodiversity technology sector. The move underscores the company's commitment to scaling its operations and integrating advanced technologies like AI to enhance its solutions. With a strong foundation and a focus on customer impact, RethinkFirst aims to solidify its position as a leader in providing integrated, measurable support across various stages of care.
What we're watching
- Growth Strategy
- How Senanayake's focus on operational excellence will accelerate RethinkFirst's expansion into new markets.
- AI Integration
- The pace at which RethinkFirst can leverage AI advancements to enhance its solutions and customer impact.
- Customer Impact
- Whether Senanayake's customer-centric approach will drive measurable outcomes and improve support accessibility.