Rethink Autism, Inc. (RethinkFirst)

RethinkFirst is a global health technology company established in 2007, dedicated to transforming the behavioral health landscape. Its core mission is to empower individuals and organizations by providing scalable, evidence-based tools, solutions, and support for behavioral health challenges and neurodiversity. The company's headquarters are located in New York, NY.

RethinkFirst offers a comprehensive suite of cloud-based treatment tools, training, clinical support, assessments, and research-based content. Its solutions cater to various market segments, including employers (RethinkCare), educators (RethinkEd), payors (RethinkFutures), and behavioral health professionals (RethinkBH). The company's platforms support individuals with autism and developmental disabilities, as well as broader behavioral health needs, serving thousands of clients globally, including nearly one-third of the Fortune 100 and numerous large public-school systems and health plans.

In recent leadership news, Dinesh Senanayake was appointed Chief Executive Officer in March 2026. RethinkFirst continues to expand its offerings, notably acquiring Joshin in August 2025 to create a fully integrated neurodiversity and disability support platform. The company also launched an AI Dashboard for RethinkBH and unveiled major enhancements for RethinkCare in March 2026. Recognized for its consistent growth, RethinkFirst was named an Inc. 5000 Fastest-Growing Private Company for the sixth consecutive year in August 2024, underscoring its market position as a leading innovator in behavioral health technology.