Landmark Homes Deploys ResVR’s Virtual ShowHome in First Full Production Rollout
Event summary
- Landmark Homes launched ResVR’s fully virtual ShowHome experience, debuting at IBS 2026.
- The embedded 3D experience allows buyers to explore homes interactively, reducing reliance on physical showhomes.
- ResVR’s technology leverages Unreal Engine and NVIDIA’s cloud for immersive, 24/7 virtual showhome access.
- This marks ResVR’s first full production deployment, with broader rollouts planned.
The big picture
Landmark Homes’ adoption of ResVR’s virtual ShowHome reflects a broader industry shift toward digital-first sales strategies in residential construction. As homebuyers increasingly demand immersive, on-demand experiences, builders are turning to gaming technologies to reduce costs and accelerate decision-making. This deployment could set a new standard for how homes are marketed and sold, particularly in competitive markets like Alberta.
What we're watching
- Adoption Pace
- How quickly other homebuilders adopt ResVR’s technology after Landmark’s deployment.
- Customer Engagement
- Whether the virtual ShowHome experience translates into higher conversion rates for Landmark.
- Competitive Response
- How traditional homebuilders react to Landmark’s digital-first sales approach.
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