81% of U.S. Shoppers Open to New Grocery Brands, Reach3 Insights Study Reveals
Event summary
- 81% of Americans are open to trying new grocery brands, per Reach3 Insights study.
- 92% of shoppers report heightened price sensitivity, with 78% evaluating brands more closely.
- 44% of consumers spend more time in-store comparing products, signaling reduced habitual purchasing.
- 30% of Gen Z and 22% of Millennials use generative AI for grocery shopping decisions.
The big picture
The study highlights a fundamental shift in grocery shopping behavior, moving from habitual to more deliberate, evaluative decisions. This trend, driven by economic volatility and technological adoption, creates both challenges and opportunities for CPG brands to rethink engagement strategies. The growing use of AI tools among younger shoppers suggests an accelerating digital transformation in consumer decision-making processes.
What we're watching
- Brand Strategy Adjustments
- How CPG companies will adapt messaging and positioning to capture more evaluative shoppers.
- AI Integration
- The pace at which generative AI tools become mainstream in grocery shopping decisions.
- Loyalty Program Effectiveness
- Whether traditional loyalty programs can counter heightened price sensitivity and brand evaluation.