QuidelOrtho First Medical Device Firm to Earn ISO 23592-Aligned Excellence Services Label
Event summary
- QuidelOrtho received the Excellence Services Label for EMEA customer and technical services, the first medical device company to do so under ISO 23592 standards.
- The company also won a Gold Stevie Award for Customer Service Success and a Bronze Stevie Award for AI & Tech Focused Digital Transformation Team of the Year.
- ISO 23592, published in 2021, provides a framework for designing and delivering outstanding customer experiences but is not yet a certifiable standard.
- The Excellence Services Label validates QuidelOrtho's customer-centric systems, processes, training, and culture of continuous improvement.
The big picture
QuidelOrtho's recognition underscores a broader industry shift toward customer-centricity in healthcare diagnostics, where service reliability and digital transformation are becoming key differentiators. The company's ability to leverage AI and predictive analytics in customer service positions it well in a market increasingly valuing seamless, intelligent support systems. The Excellence Services Label serves as a third-party validation of QuidelOrtho's operational maturity, potentially enhancing its competitive edge in the EMEA region and beyond.
What we're watching
- Customer Experience Leadership
- How QuidelOrtho's ISO 23592-aligned framework will differentiate it in the competitive medical diagnostics space.
- AI Integration
- Whether the company can sustain its digital transformation momentum to maintain service excellence.
- Regional Expansion
- The pace at which QuidelOrtho can replicate this customer experience model in other global markets.
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