Steward Group Goes Independent with Purpose Advisor Solutions Backing — Purpose Investments Inc.

Event summary

Steward Group Advisory Inc. launched as an independent portfolio management firm on September 17, 2026, partnering with Purpose Advisor Solutions for operational support.
The firm, based in Cambridge, Ontario, serves 300 households across Southwestern Ontario, focusing on entrepreneurs, business owners, and families.
Steward Group transitioned from a CIRO investment dealer to an independent model, leveraging Advisor Solutions' platform to streamline operations.
Founder Rob Knight, with 36 years of experience, will chair the new firm, emphasizing planning-first, goals-based advice.

The big picture

The launch reflects a broader trend of wealth management firms breaking away from traditional dealer models to prioritize independence and client-centric advice. Steward Group's focus on planning-first, goals-based advice aligns with the growing demand for personalized financial services, particularly among entrepreneurs and business owners. The partnership with Purpose Advisor Solutions underscores the increasing reliance on specialized platforms to streamline operations and enhance service delivery.

What we're watching

Client Acquisition: Whether Steward Group can expand its advisor and planning talent to grow its client base in Southwestern Ontario.
Regulatory Compliance: The pace at which Steward Group secures registration in New Brunswick, Nova Scotia, and British Columbia.
Platform Scalability: How Purpose Advisor Solutions' infrastructure will support Steward Group's growth while maintaining its client-centric approach.