Purpose Investments Inc.

Purpose Investments Inc. is a prominent Canadian investment management firm headquartered in Toronto, Ontario. Founded by Som Seif, the company's core mission is to create better investment outcomes for all investors by offering intelligent, low-cost, and innovative investment strategies. Purpose Investments operates as a division of Purpose Unlimited, an independent, technology-driven financial services company.

The firm provides a diverse range of investment products and services, including mutual funds, closed-end funds, exchange-traded funds (ETFs), principal protected notes, alternative investment funds, and hedge funds. They cater to a broad clientele, encompassing individual investors and financial advisors, with a focus on delivering actively managed and quantitative investment solutions. Purpose Investments has also developed Canada's first holistic platform for alternative investments, including private assets.

Led by CEO and founder Som Seif, Purpose Investments has grown to become one of Canada's largest investment managers, with assets under management exceeding $30 billion following its acquisition of Steadyhand Investment Management Ltd. and Steadyhand Investment Funds Inc. in June 2025. The company celebrated the 10th anniversary of its ETFs listed on the Toronto Stock Exchange in September 2023, underscoring its established presence and commitment to innovation in the Canadian financial sector.