Princess Cruises Expands Alaska Footprint with 185 Departures in 2028
Event summary
- Princess Cruises opened sales for its 2028 Alaska season, featuring 185 departures across 14 itineraries aboard eight ships.
- The season includes the new Star Princess and visits to 16 destinations, including Glacier Bay National Park (86 visits).
- Cruisetours combine cruises with land-based stays at Princess-owned wilderness lodges near national parks.
- Departures range from four to 16 days, with convenient departures from Seattle, Vancouver, Anchorage, San Francisco, and Los Angeles.
The big picture
Princess Cruises is doubling down on its Alaska strategy, leveraging nearly six decades of experience to offer immersive land-and-sea packages. The expansion reflects a broader industry trend toward multi-destination vacations that combine cruising with land-based adventures. With eight ships and a focus on national parks, Princess aims to solidify its position as a leader in Alaskan tourism.
What we're watching
- Market Demand
- Whether the expanded Alaska season will meet growing demand for experiential travel in remote destinations.
- Operational Efficiency
- How Princess Cruises integrates new ships like Star Princess into its existing fleet to optimize routes and services.
- Competitive Positioning
- The pace at which competitors adapt similar cruisetour models to capture market share in Alaska.