Princess Cruises

Princess Cruises, a marquee brand within the Carnival Corporation & plc portfolio, is one of the world's most recognized and premier premium cruise lines. Famously catapulted to global stardom as the backdrop for the classic 1970s television series "The Love Boat," the company has grown exponentially since its modest beginnings in 1965 with a single ship sailing to Mexico. Today, Princess is celebrated for its signature philosophy of offering "big ship choice with small ship feel," blending relaxed luxury, highly personalized service, and a legacy of industry-first innovations—including the popularization of affordable balcony staterooms and flexible, multi-venue dining.

The company operates a state-of-the-art fleet of 17 vessels that transport guests to more than 345 destinations across all seven continents. Offering nearly 100 distinct itineraries ranging from short Caribbean getaways to comprehensive World Cruises and immersive Alaskan land-and-sea cruisetours, Princess is dedicated to deeply connecting travelers with the regions they visit. The cruise line is currently undergoing a major evolution with the debut of its groundbreaking "Sphere Class" ships—the newly launched Sun Princess and Star Princess—which represent the future of sustainable, design-forward cruising. Furthermore, Princess sets the industry standard for guest convenience through its proprietary MedallionClass technology, a wearable device that enables frictionless boarding, keyless stateroom entry, and on-demand food and beverage delivery anywhere on the ship.

Currently guided by President Gus Antorcha, who took the helm in late 2024 to drive the brand's strategic vision, Princess Cruises is capitalizing on record-breaking demand for premium travel. Moving through 2026, the company is actively executing an ambitious fleet enhancement and expansion strategy. By pairing aggressive capacity growth with award-winning culinary experiences and robust environmental management systems, Princess continues to build upon its enduring mission to deliver unforgettable, world-class vacations with unmatched heart and scale.