Fogo de Chão Deploys PolyAI's Voice Agent to Handle All U.S. Guest Calls
Event summary
- Fogo de Chão has deployed PolyAI's voice AI, Selma, to handle 100% of guest calls across its 88 U.S. locations.
- Selma achieves a 95% guest satisfaction rate and an 88% booking completion rate, with 40% of guests opting into Fogo Rewards.
- The AI agent is projected to deliver over 250,000 reservations annually, contributing to incremental revenue.
- PolyAI now serves over 100 enterprises with 2,000+ live deployments across 45 languages and 25 countries.
The big picture
Fogo de Chão's adoption of PolyAI's voice agent reflects a broader trend in hospitality toward AI-driven customer service, aiming to enhance efficiency and guest experience. PolyAI's expansion into high-touch industries like hospitality underscores the growing demand for enterprise-grade conversational AI solutions. The deployment also highlights the strategic shift toward leveraging AI to handle high-volume, repetitive tasks, freeing human staff for more personalized interactions.
What we're watching
- Scalability
- Whether PolyAI can sustain high satisfaction rates as Selma scales across more locations and languages.
- Revenue Impact
- The pace at which Selma's projected 250,000 reservations translate into measurable revenue growth for Fogo de Chão.
- Competitive Differentiation
- How Fogo de Chão's AI-driven hospitality model influences competitors in the restaurant industry.
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