Planet Fitness Raises Funds for Boys & Girls Clubs, Expands Judgement Free Generation Initiative — Planet Fitness, Inc.

Event summary

Planet Fitness launched its annual October fundraiser with Boys & Girls Clubs of America, aiming to raise funds for youth development and anti-bullying initiatives.
The campaign coincides with National Bullying Prevention Month and supports the Judgement Free Generation® initiative, which has raised over $12 million since 2016.
Donations can be made in-club or online, with 100% of funds benefiting Boys & Girls Clubs of America.
The 2026 Judgement Free Generation® Scholarship recipients will be featured in fundraising materials, highlighting their commitment to kindness and inclusion.
Planet Fitness operates 2,930 clubs with approximately 21.5 million members as of June 30, 2026.

The big picture

Planet Fitness' fundraiser with Boys & Girls Clubs of America underscores the company's commitment to community impact and youth development. The initiative aligns with broader industry trends of fitness brands leveraging their scale to drive social good, while also reinforcing Planet Fitness' core brand values of inclusivity and belonging. With over 21.5 million members, the campaign represents a significant opportunity to amplify the reach of anti-bullying and kindness initiatives.

What we're watching

Fundraising Momentum: Whether Planet Fitness can sustain or exceed the $12 million raised since 2016 through this year's campaign.
Member Engagement: How member participation in the fundraiser impacts overall engagement and loyalty.
Strategic Alignment: The extent to which the Judgement Free Generation® initiative aligns with Planet Fitness' broader mission and brand identity.