Planet Fitness, Inc.

Planet Fitness, Inc. is an American franchisor and operator of fitness centers, headquartered in Hampton, New Hampshire. The company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, known as the "Judgement Free Zone," where anyone can feel they belong. [3, 5, 13, 17, 19, 40]

Planet Fitness offers low-cost memberships, including Classic and PF Black Card options, which provide access to a wide array of cardio and strength equipment. [12, 18, 39, 41, 44, 45] The PF Black Card membership includes additional perks such as access to any club worldwide, guest passes, massage chairs, and tanning. [39, 44, 45] The company primarily targets casual and first-time gym-goers, emphasizing an inclusive atmosphere free from intimidation, and caters to a broad demographic across all age groups. [1, 12, 18, 19, 32, 33, 37]

As one of the largest and fastest-growing fitness center franchisors and operators, Planet Fitness has over 20 million members across nearly 2,900 locations in all 50 U.S. states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. [3, 16, 17, 33, 36] Colleen Keating serves as the CEO, appointed in June 2024, with recent leadership realignments in early 2025 including Bill Bode as COO and Jennifer Simmons as Chief Strategy Officer. [7, 8, 10, 17] The company was recognized in early 2026 on Newsweek's America's Most Charitable Companies list, as a Platinum Employer on the Where You Work Matters List, and among Entrepreneur's Fastest-Growing Franchises. [2, 23]