Franchise Equity Partners Takes Over Planet Fitness' Australian Franchisee Bravo Fit
Event summary
- Franchise Equity Partners (FEP) acquired Bravo Fit, Planet Fitness' Australian franchisee, from existing shareholders including Planet Fitness.
- Bravo Fit operates 32 Planet Fitness clubs in Australia and has exclusive area development rights for up to 100 additional clubs.
- The transaction provides Bravo Fit with strategic capital to accelerate club expansion while maintaining operational standards.
- Rob Coombe, a senior Australian executive, will serve as Chairman of Bravo Fit following the acquisition.
The big picture
This acquisition marks FEP's first investment in an Australian-headquartered business, following its January 2026 acquisition of IMO Car Wash. The deal underscores the strategic importance of scalable franchise models in international markets, particularly in high-growth regions like Australia. With approximately $1.5 billion in assets under management, FEP aims to diversify its portfolio while supporting Bravo Fit's expansion plans.
What we're watching
- Execution Risk
- Whether Bravo Fit can sustain its operational discipline while accelerating club expansion under new ownership.
- Market Penetration
- The pace at which Planet Fitness can scale its presence in Australia, targeting up to 135 clubs.
- Strategic Alignment
- How FEP's flexible capital and experience will support Bravo Fit's growth without compromising member focus.
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