Planet Fitness Partners with Apple Music for Limited-Time Membership Perks
Event summary
- Planet Fitness offers up to three free months of Apple Music with new memberships through July 31, 2026.
- Over 600 clubs nationwide will host '90s Night' celebrations in July, including a DJ Spinderella pop-up in Los Angeles.
- Classic Card members receive up to two free months of Apple Music; Black Card® members get three.
- A recent study found that listening to personalized workout music can boost endurance by nearly 20%.
- Planet Fitness operates approximately 2,909 clubs with 21.5 million members as of March 31, 2026.
The big picture
Planet Fitness's partnership with Apple Music underscores the growing trend of fitness brands integrating digital entertainment to enhance member experience and differentiate themselves in a crowded market. With over 21 million members, the company is leveraging strategic alliances to drive customer acquisition and retention, particularly among younger demographics who value seamless integration of fitness and lifestyle services.
What we're watching
- Customer Retention
- Whether the Apple Music promotion will drive long-term membership retention or merely attract short-term sign-ups.
- Partnership Impact
- How this collaboration with Apple Music affects Planet Fitness's ability to secure similar high-profile partnerships in the future.
- Competitive Response
- The pace at which competitors like LA Fitness or Gold's Gym introduce comparable digital perks to stay competitive.