Planet Fitness Names Keurig Dr Pepper Executive as CFO and International President

Event summary

  • Sudhanshu Priyadarshi appointed as CFO and President, International at Planet Fitness effective June 25, 2026.
  • Priyadarshi brings over 25 years of experience in finance and operations across global consumer businesses.
  • He previously served as CFO and President, International at Keurig Dr Pepper.
  • Planet Fitness operates 2,909 clubs with 21.5 million members as of March 31, 2026.

The big picture

Planet Fitness's appointment of Sudhanshu Priyadarshi as CFO and President, International underscores its focus on scaling globally. With a background in consumer-facing businesses and international operations, Priyadarshi is expected to enhance financial discipline and operational efficiency. The move comes as the fitness industry faces increasing competition and pressure to maintain membership growth.

What we're watching

International Growth
How Priyadarshi's experience at Keurig Dr Pepper will translate to Planet Fitness's international expansion strategy.
Financial Execution
Whether Priyadarshi can drive margin expansion and capital efficiency in a highly franchised model.
Strategic Alignment
The pace at which Planet Fitness integrates Priyadarshi's strategic vision into its existing operations.