Pixalate Maps 580,000+ Shows to CTV Apps with OpenEPG DB™ 1.0…

Event summary

Pixalate launched OpenEPG DB™ 1.0 and Pre-Bid API on September 21, 2026, mapping 580,000+ shows across 13,900+ channels.
The system covers 6,192 U.S. streaming apps across 9 OS platforms, including Roku, Samsung Tizen, and Amazon Fire TV.
The API resolves show-level data in real-time without requiring publisher opt-in or SDK integration.
OpenEPG DB™ 1.0 is available in private beta for DSPs, SSPs, and exchanges.

The big picture

Pixalate's OpenEPG DB™ 1.0 addresses a critical gap in CTV programmatic advertising: the lack of show-level data in bid requests. This move comes as FAST channels proliferate and advertisers demand more granular targeting options. The system's zero-publisher-opt-in design could accelerate adoption, potentially reshaping the open programmatic CTV landscape.

What we're watching

Ad Inventory Transparency: How Pixalate's real-time show-level data resolution will impact CTV ad pricing and targeting strategies.
FAST Channel Growth: Whether the inclusion of FAST channels will drive increased programmatic spending in the open CTV ecosystem.
API Adoption: The pace at which DSPs, SSPs, and exchanges will integrate OpenEPG DB™ 1.0 into their workflows.