Pixalate Expands Ad Fraud Protection with First IPv6 Data Center Blocklist — Pixalate, Inc.

Event summary

Pixalate launched the first pre-bid IPv6 Data Center Blocklist, extending ad fraud protection to 3,000+ cloud providers worldwide.
The IPv6 blocklist covers 16,292 CIDR ranges from 66 providers at launch, complementing the expanded IPv4 blocklist with 111,879 CIDR ranges.
IPv6 adoption is approaching 50% of internet traffic, with cloud providers like Google Cloud, AWS, and Microsoft Azure significantly expanding their IPv6 CIDR ranges.
Pixalate's blocklists are updated weekly and delivered via AWS RTB Fabric, FTP, APIs, and S3.

The big picture

Pixalate's new IPv6 Data Center Blocklist addresses the growing challenge of ad fraud in a dual-protocol internet. As IPv6 adoption accelerates, the shift from IPv4 to IPv6 requires new methods for filtering server-originated traffic. This move aligns with broader industry trends towards enhanced privacy compliance and ad fraud prevention, particularly in programmatic advertising.

What we're watching

IPv6 Adoption: The pace at which IPv6 adoption will continue to grow and impact ad fraud prevention strategies.
Data Center Expansion: Whether cloud providers can sustain the rapid expansion of their IPv6 CIDR ranges without increasing ad fraud risks.
Regulatory Compliance: How the MRC's standards for invalid traffic detection will evolve to keep up with the dual-protocol ad fraud landscape.