Pixalate Launches OpenEPG™ Index to Track Streaming TV Ad Spend and Consumer Reach

Event summary

  • Pixalate launched the OpenEPG™ Index 1.0 on June 17, 2026, a monthly ranking of the top 100 streaming TV shows based on open programmatic CTV ad spend and consumer reach across small and large screens.
  • The inaugural May 2026 dataset tracks 5,108 shows across 224 streaming channels in all 210 U.S. media markets.
  • The index covers 24 genres and provides granular data on consumer reach, programmatic ad spend, device type, platform, U.S. market coverage, top daypart, and IVT rate.
  • Sports genre led in May 2026, with mobile (small screen) driving 69.5% of audience reach and Connected TV (large screen) accounting for 30.5%.
  • The OpenEPG™ Index addresses the consumer viewership blind spot by capturing the full breadth of modern TV viewing across screens, requiring zero publisher opt-ins.

The big picture

Pixalate's OpenEPG™ Index addresses a critical gap in the streaming TV landscape by providing a comprehensive, publicly available benchmark that captures the full spectrum of modern TV viewing. As streaming viewership surpasses broadcast and cable combined, the index offers a more accurate and inclusive measurement framework, democratizing access to show-level streaming viewership across multiple platforms and devices. This shift is significant in an industry where legacy public streaming TV rankings frameworks have relied on limited consumer panels or manual publisher integrations, leaving large segments of the TV landscape unmeasured.

What we're watching

Data Accuracy
How Pixalate's OpenEPG™ Index will maintain data accuracy and completeness as it scales to include more streaming channels and content networks.
Market Adoption
Whether the industry will widely adopt the OpenEPG™ Index as a standard benchmark for streaming TV content, given its comprehensive coverage and granular data.
Competitive Response
The pace at which competitors will respond with their own streaming TV rankings frameworks to challenge Pixalate's OpenEPG™ Index.

Related topics

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