Pixalate Launches OpenEPG™ 1.0 to Bring Linear TV Measurement to Programmatic CTV

Event summary

  • Pixalate launched OpenEPG™ 1.0 Analytics on June 17, 2026, providing linear TV-style measurement for open programmatic Connected TV (CTV).
  • The platform maps 12,875 shows across 318 channels using bidstream Bundle IDs, eliminating the need for publisher opt-in or custom data-sharing agreements.
  • OpenEPG DB™ resolves raw bidstream signals into show-level records, offering impression volume, consumer reach, and invalid traffic metrics.
  • The solution covers six platforms: Android, iOS, Roku, Amazon Fire TV, Samsung Tizen, and Apple tvOS across 210 U.S. media markets.

The big picture

Pixalate's OpenEPG™ 1.0 addresses a critical gap in the programmatic CTV landscape by providing show-level visibility without requiring publisher opt-in. This move aligns with the broader industry shift towards greater transparency and measurement in digital advertising, particularly as advertisers migrate billions from traditional linear TV to programmatic streaming. The solution's ability to resolve raw bidstream signals into actionable insights could set a new standard for CTV measurement, impacting both ad buyers and sellers.

What we're watching

Ad Tech Evolution
How Pixalate's OpenEPG™ will influence the adoption of linear TV measurement standards in programmatic CTV.
Market Adoption
Whether DSPs, SSPs, and ad buyers will widely integrate OpenEPG™ into their operations.
Data Accuracy
The pace at which Pixalate can ensure the accuracy and completeness of its show-level data resolution.

Related topics

Product Launch