Singapore's Mobile App Ad Fraud Hits 43% in Q4 2025, Highest in APAC

Event summary

  • Pixalate's Q4 2025 report shows Singapore's mobile app IVT rate at 43%, the highest in APAC.
  • Japan and India had lower mobile app IVT rates at 36% and 29%, respectively.
  • Global IVT rates were 23% for web traffic, 36% for mobile app traffic, and 21% for CTV traffic.
  • Pixalate analyzed over 103 billion global programmatic advertising impressions for the report.

The big picture

Pixalate's findings highlight the persistent challenge of ad fraud in programmatic advertising, particularly in mobile apps. The high IVT rate in Singapore suggests a need for stronger fraud detection mechanisms as mobile app advertising continues to grow. The report underscores the importance of privacy compliance and ad fraud prevention in maintaining the integrity of digital ad spend.

What we're watching

Regulatory Scrutiny
How rising IVT rates in APAC will prompt regulatory actions from bodies like the MRC.
Market Response
Whether advertisers will shift budgets away from high-IVT regions like Singapore.
Technological Adaptation
The pace at which ad tech platforms develop solutions to combat sophisticated IVT.