Pixalate Expands CTV Ad Fraud Protection with Country-Specific Delisted App Blocklist
Event summary
- Pixalate launched DEFASED pre-bid blocklists for CTV apps, identifying 21,000+ delisted apps across major platforms.
- New country-level intelligence tracks app delistings in 100+ countries, updated daily.
- Blocklists include apps still generating ad impressions despite being removed from storefronts.
- Data available via FTP, API, and AWS RTB Fabric for real-time filtering.
The big picture
Pixalate's expansion into country-specific CTV app delisting data addresses a critical gap in the ad tech ecosystem. While platforms remove problematic apps from their storefronts, these apps often continue generating ad impressions, creating opportunities for fraud. This development comes as CTV advertising continues its rapid growth, with increasing scrutiny on ad fraud and invalid traffic across the programmatic supply chain.
What we're watching
- Ad Fraud Evolution
- How malicious actors will adapt to country-specific blocking capabilities.
- Platform Compliance
- Whether CTV platforms will enhance their own delisting notification systems.
- Ad Tech Integration
- The pace at which SSPs and DSPs adopt real-time delisted app filtering.
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