Just Bare Hits $1B Sales as Pilgrim’s Doubles Down on Prepared Foods
Event summary
- Just Bare®, a Pilgrim’s Pride brand, reached $1B in annual retail sales in 2025, up 45% YoY.
- Market share grew from 1% to 13% in three years, with frozen fully cooked chicken generating $750M in sales.
- Pilgrim’s is building a new prepared chicken facility in Georgia to meet rising demand.
- JBS highlighted Just Bare’s growth in its 2026 CAGNY presentation, emphasizing prepared foods expansion.
The big picture
Just Bare’s rapid ascent reflects the growing consumer demand for convenient, high-quality protein solutions. Pilgrim’s strategic investments in innovation and distribution underscore a broader industry shift toward value-added prepared foods. JBS’s backing reinforces the brand’s potential to disrupt traditional frozen chicken categories globally.
What we're watching
- Scaling Operations
- Whether Pilgrim’s can sustain Just Bare’s growth pace with the new Georgia facility.
- Category Leadership
- How Just Bare’s clean-label positioning will affect competition in prepared foods.
- Global Expansion
- The pace at which JBS integrates Just Bare’s success into its broader prepared foods strategy.
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