Phygital International Opens Host City Bidding for 2028-2030 Games…

Event summary

Phygital International opened host city bidding for the 2028-2030 editions of the Games of the Future on April 9, 2026.
The process requires a Letter of Intent submission by July 1, 2026, with cities needing governmental endorsement.
Games of the Future 2025 in Abu Dhabi drew 40,000+ spectators and generated 461 million broadcast views.
90% of viewers were aged 18-34, highlighting strong appeal to younger demographics.

The big picture

The bidding process reflects the rapid international expansion of phygital sports, blending physical competition with digital innovation. The event's success in Abu Dhabi underscores its potential to drive youth engagement and economic impact through technology integration. Phygital International is positioning itself as a leader in redefining sports for the digital age.

What we're watching

Geographic Expansion: Whether emerging markets like Brazil, Serbia, and Uzbekistan can compete with established hosts for the 2028-2030 editions.
Digital Integration: The pace at which host cities adopt advanced technologies to enhance phygital sports experiences.
Youth Engagement: How effectively the Games of the Future can sustain and grow participation among digital-native audiences.