Phygital International DMCC

Phygital International is a global promoter and rights holder dedicated to the rapidly growing field of phygital sport, which merges physical athletic competition with digital gaming. Headquartered in the United Arab Emirates, specifically Dubai's Jumeirah Lake Towers, the organization's mission is to innovate, redefine, and expand the future of sports by fostering this hybrid discipline worldwide.

The company is the custodian and rights holder of the annual international multi-discipline tournament known as the Games of the Future (GOTF). Phygital International's services include overseeing the bidding process for host cities, collaborating with these cities to deliver high-standard events, and securing commercial partnerships and media rights. They also manage qualifying tournaments like Phygital Contenders and operate Phygital+, a dedicated streaming platform for their events. The organization aims to unite the next generation of athletes and gamers, promoting physical activity through engaging hybrid experiences.

In recent developments, Abu Dhabi hosted the Games of the Future 2025 in December, while Astana, Kazakhstan, is set to host the 2026 edition from July 29 to August 9. Phygital International has also initiated the bidding process for host cities for the 2028-2030 Games. The company has forged a multi-year partnership with Alibaba Cloud, designating it as the Official Cloud Infrastructure Partner for the 2026 and 2027 events. Led by CEO Nis Hatt and founder René Fasel, Phygital International positions itself at the forefront of sports innovation, working in conjunction with the non-profit World Phygital Community to expand the sport globally.