Pacsun Launches Youth 25™ to Amplify Next-Gen Cultural Influencers…

Event summary

Pacsun introduced the Youth 25™, recognizing 25 creators, artists, athletes, and entrepreneurs shaping youth culture across fashion, art, sport, music, technology, and digital media.
The list follows the release of Pacsun's second annual Youth Report, based on research from over 6,000 Gen Z and Gen Alpha respondents.
The inaugural Youth 25 includes global names like Olivia Rodrigo, Selena Gomez, Tyler, The Creator, and Sky Brown, alongside emerging voices like Langston Howard and Beckett Shultz.
The honorees will be celebrated at Pacsun's second annual Purpose Summit on September 24, 2026, in Malibu.
Pacsun's Youth 25™ is part of its broader commitment to co-creation and elevating young perspectives alongside established cultural leaders.

The big picture

Pacsun's Youth 25™ initiative underscores the retailer's strategic focus on youth culture and co-creation, aligning with broader industry trends where brands are increasingly collaborating with young influencers to stay relevant. By recognizing and celebrating emerging and established voices, Pacsun aims to strengthen its position as a purpose-driven retailer at the intersection of fashion, music, art, and sport. The move also highlights the growing importance of digital and creator culture in shaping consumer behavior and brand loyalty among younger demographics.

What we're watching

Cultural Relevance: How Pacsun's Youth 25™ will affect its brand perception among Gen Z and Gen Alpha consumers.
Collaborative Strategy: Whether Pacsun can sustain meaningful engagement with the next generation through its co-creation initiatives.
Market Differentiation: The pace at which Pacsun can leverage the Youth 25™ to differentiate itself from competitors in the youth retail space.