Pacific Sunwear of California, LLC

Pacsun, legally known as Pacific Sunwear of California, LLC, is an American retail clothing brand established in 1980. Headquartered in Anaheim, California, the company's mission is to inspire the next generation of youth by building community at the intersection of fashion, music, art, and sport.

The brand primarily targets teens and young adults, offering a diverse range of lifestyle apparel, swimwear, footwear, and accessories. Its product categories include jeans, graphic tees, hoodies, dresses, and various other clothing items for men and women. Pacsun also curates collections from popular external brands such as Formula 1, The Metropolitan Museum of Art, UFC, Brandy Melville, J. Galt, and Fear of God ESSENTIALS, alongside its proprietary labels. The company operates through a robust e-commerce platform, a social commerce app, and a network of physical stores, with a recent venture into a vintage resale program.

Since June 2023, Brieane Olson has served as Pacsun's Chief Executive Officer, leading the company's strategic direction. After filing for Chapter 11 bankruptcy in 2016, Pacsun emerged as a privately held company under the ownership of Golden Gate Capital, which later combined it with Eddie Bauer to form PSEB Group. The company is currently undergoing a significant retail expansion, planning to open 20-30 new stores annually in the coming years, including international locations like Dubai. Pacsun has also focused on digital innovation, leveraging social commerce platforms like TikTok and forging notable partnerships with entities such as Formula 1 and The Metropolitan Museum of Art to engage its Gen Z and Gen Alpha consumer base.