Sami Miró Launches THE RÓSE, a Sustainable Womenswear Line, Exclusively at Pacsun — Pacific Sunwear of California, LLC

Event summary

Sami Miró launches THE RÓSE, a new womenswear brand, exclusively at Pacsun on September 17, 2026.
The debut collection, chapter one, features 25 styles priced between $30 and $100, focusing on sharp silhouettes, modern edge, and considered craftsmanship.
THE RÓSE emphasizes sustainability with materials like 100% cotton denim, regenerative options, and cotton-rich rib knits.
The brand's campaign stars Mouna Fadiga, Justine Mae Biticon, and Josie Canseco, styled by Katie Qian and photographed by Chad Martin.
This marks Miró's first new brand since founding Sami Miro Vintage in 2016, building on her decade-long work in circular and conscious design.

The big picture

Sami Miró's launch of THE RÓSE at Pacsun represents a strategic move to bring her design language and sustainability ethos to a broader audience. This partnership aligns with Pacsun's focus on youth culture and emerging brands, potentially strengthening its position in the sustainable fashion segment. The collaboration underscores the growing demand for ethical and accessible womenswear, reflecting broader industry trends towards sustainability and conscious consumerism.

What we're watching

Market Penetration: How THE RÓSE will perform in Pacsun's womenswear assortment and whether it can capture a significant share of the sustainable fashion market.
Brand Loyalty: Whether THE RÓSE can build a loyal customer base by emphasizing sustainability and craftsmanship at an accessible price point.
Scalability: The pace at which Sami Miró can scale THE RÓSE while maintaining its focus on ethical supply chains and regenerative materials.