Pacsun Expands Artist Network with 17-Year-Old Designer Langston Howard — Pacific Sunwear of California, LLC

Event summary

Pacsun launched the 'Built For Change' collection with 17-year-old designer Langston Howard, founder of LRH Made.
The collection features 8 adaptable pieces priced between $45 and $110, available in select stores and online.
4% of sales will be donated to the Boys & Girls Club of Greater Detroit, up to $4,400.
Pacsun first connected with Howard in February 2025 during ABC's 'Good Morning America' segment.

The big picture

Pacsun's collaboration with Langston Howard underscores the retailer's strategy to leverage youth culture and emerging talent to stay competitive in the fast-paced fashion industry. The 'Built For Change' collection aligns with broader trends of sustainability and adaptability in apparel design, positioning Pacsun as a platform for innovative, purpose-driven fashion. The partnership also highlights Pacsun's commitment to social impact, potentially attracting a demographic that values both style and ethical practices.

What we're watching

Youth Engagement: How Pacsun's focus on young designers like Howard will drive brand relevance and customer acquisition.
Social Impact: Whether the donation model to the Boys & Girls Club of Greater Detroit can scale with future collections.
Designer Growth: The pace at which emerging designers in Pacsun's network can achieve commercial success.