Outreach Study Claims 244% ROI, $19.2M in Benefits for Composite Organization
Event summary
- Forrester Consulting study commissioned by Outreach found 244% ROI and $19.2M in benefits present value for a composite organization over three years.
- Composite organization had $9B annual revenue, 20,000 employees, and 600 Outreach users.
- Study reported 44-45% increase in pipeline generation within the first quarter of implementation.
- Quantified benefits included $4.2M productivity lift and $12.4M profit increase from sales effectiveness.
- Outreach recently recognized as a Leader in The Forrester Wave™: Revenue Orchestration Platforms for B2B, Q3 2026.
The big picture
The study results come as revenue teams face increasing pressure to demonstrate measurable business impact from AI investments. Outreach's positioning as a connected revenue orchestration platform aligns with industry trends toward workflow standardization, automation, and execution consistency. The composite organization's reported benefits highlight the strategic shift from manual work to higher-value revenue execution, a critical dynamic in the competitive software landscape.
What we're watching
- AI Adoption Pace
- How quickly Outreach can scale its agentic AI capabilities across customer bases to realize future value.
- Competitive Positioning
- Whether Outreach can sustain its leadership position in revenue orchestration as competitors enhance their AI offerings.
- Customer Expansion
- The pace at which Outreach can convert study findings into expanded customer adoption and revenue growth.