Outreach Tops Forrester Wave for B2B Revenue Orchestration
Event summary
- Outreach named a Leader in The Forrester Wave™: Revenue Orchestration Platforms for B2B, Q3 2026.
- Received highest possible score (5) in 15 of 22 criteria, including Revenue Orchestration and Innovation.
- Forrester highlights strong customer adoption and strategic dependence on the platform.
- Outreach Omni Agent and Agent Studio cited as recent innovations.
- Customers include Databricks, SAP, Siemens, and Verizon.
The big picture
Outreach's recognition as a Leader in B2B Revenue Orchestration comes as AI increasingly takes on revenue work, shifting the focus from adding intelligence to coordinating execution. The company's platform unifies sales engagement, conversation intelligence, and revenue intelligence, helping teams create pipeline, move deals forward, and forecast with greater confidence. This strategic positioning aligns with broader industry trends toward AI-driven automation and orchestration in sales and revenue operations.
What we're watching
- AI Integration
- How Outreach's agentic AI platform will affect seller productivity and pipeline quality at scale.
- Market Differentiation
- Whether Outreach can sustain its leadership position as AI becomes more prevalent in revenue workflows.
- Customer Expansion
- The pace at which Outreach can expand its customer base among enterprise organizations.