Optimove’s Positionless Marketing Wins European iGaming Innovation of the Year

Event summary

  • Optimove won 2025 Innovation of the Year at the European iGaming Awards for its Positionless Marketing Platform.
  • The platform improves campaign efficiency by 88% by removing role-based bottlenecks in marketing workflows.
  • FDJ United reduced campaign execution time from six weeks to one day using the platform.
  • Optimove recently launched AI Content Decisioning and Optimove Loyalty solutions to extend its Positionless Marketing capabilities.

The big picture

Optimove’s win underscores a broader industry shift toward AI-powered marketing automation in iGaming. The Positionless Marketing model challenges traditional role-based structures, potentially setting a new standard for marketing efficiency. With Gartner recognizing Optimove as a Visionary in multichannel marketing hubs, the company is well-positioned to capitalize on the growing demand for autonomous marketing solutions.

What we're watching

Adoption Pace
The pace at which other iGaming operators will adopt Positionless Marketing following this award recognition.
Competitive Response
How competitors will respond to Optimove’s innovation in marketing automation for the iGaming sector.
Product Expansion
Whether Optimove can sustain its innovation momentum with further AI-driven product launches.