Ontex Research Reveals Skin Irritation Prevalent in Incontinence Patients
Event summary
- Ontex research shows nearly half of incontinence patients experience skin irritation or dermatitis.
- Clinical studies indicate up to one in five incontinent patients develop skin damage in care settings.
- Ontex launched a new Sensitive range with faster absorption and hypoallergenic materials, including zinc oxide.
- Consumer demand is shifting toward pH-balanced, microbiome-friendly products in feminine care.
The big picture
Ontex's research highlights a critical gap in incontinence care, where skin health is often overlooked. The company's strategic shift toward skin-focused product design aligns with broader industry trends emphasizing preventive healthcare and consumer-driven demand for gentler, more effective personal hygiene solutions.
What we're watching
- Product Innovation
- How Ontex's focus on skin health will differentiate its products in a competitive market.
- Consumer Shifts
- Whether the demand for pH-balanced and microbiome-friendly products will continue to grow.
- Caregiver Training
- The pace at which caregiver education on skin irritation prevention will improve outcomes.
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