Oh YAAS Bolsters Executive Team with Collectibles and Licensing Veterans
Event summary
- Oh YAAS appointed Jeremy J.J. Allen as Chief Collectible Officer and Lloyd Mintz as Head of Licensing on March 3, 2026.
- Allen brings 30 years of collectibles experience, including roles at Collector’s League and Heritage Auctions.
- Mintz has three decades of global licensing expertise from Disney Consumer Products, Hasbro, and Kartoon Studios.
- These hires follow the February appointment of Ken May, former CEO of Topgolf and FedEx Kinko’s, as Oh YAAS CEO.
The big picture
Oh YAAS is assembling a leadership team with deep operational, collectibles, and licensing expertise to redefine the trading card and collectibles industry. The company is positioning itself to lead the evolution of experiential collectibles, transforming traditional trading cards into interactive experiences. With significant backing from Charles & Potomac Capital, Oh YAAS aims to capitalize on the $50B collectibles market by enhancing fan engagement and brand connections.
What we're watching
- Product Innovation
- How Allen’s collectibles expertise will drive Oh YAAS’s product architecture and collector engagement.
- Licensing Strategy
- Whether Mintz can unlock premium IP opportunities across sports, entertainment, and pop culture.
- Market Expansion
- The pace at which Oh YAAS can scale its multi-channel distribution strategy in the $50B collectibles market.
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