Montréal Tourism Bounces Back in 2025 with 7.3% Visitor Growth
Event summary
- Tourisme Montréal reported 11.8 million visitors in 2025, up 7.3% from 2024, driven by domestic travel growth and resilience in key markets.
- Domestic Canadian visits rose 10%, with the Atlantic region leading at +17%, while U.S. visits declined 5% and overseas markets grew 2%.
- Tourism spending remained stable at $5.8 billion, with 75% of revenue from food and accommodations.
- Hotel occupancy rates exceeded 80% for over 90 days, a 7% increase from 2024, despite a 4% rise in hotel capacity.
- Tourisme Montréal's website saw 11.8 million visits, a 14.5% increase, reflecting strong marketing efforts.
The big picture
Montréal's tourism sector demonstrated resilience in 2025, outperforming global volatility with strong domestic demand and strategic marketing. The city's ability to adapt quickly to shifting travel behaviors and maintain stable spending highlights its position as a leading North American destination. Upcoming major events in 2026 could further solidify its appeal, but balancing supply and demand remains critical.
What we're watching
- Event-Driven Demand
- How the UCI Road World Championships and Formula 1 Grand Prix will impact 2026 visitor numbers and spending.
- Market Shifts
- Whether Montréal can sustain growth amid shorter trip planning windows and geopolitical volatility.
- Capacity Management
- The pace at which hotel occupancy and supply will balance as new rooms enter the market.
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