Office des congrès et du tourisme du grand Montréal inc. (Tourisme Montréal)

Tourisme Montréal is a private, non-profit organization established in 1919 and incorporated in 1924, headquartered at 800 René-Lévesque Ouest, bureau 2450, Montréal, QC H3B 1X9. Its core business is to promote Montréal as a premier destination for both leisure and business travelers. The organization's mission is to lead the concerted effort in positioning Montréal, creating business opportunities for its over 750 members and partners, generating economic benefits for the region, and guiding the development of Montréal's tourism product in response to evolving market demands.

The organization's key services include extensive marketing and promotional campaigns, which account for approximately 70% of its total budget. Tourisme Montréal actively works to attract meetings and conventions to the city, providing logistical support to event planners and specialized foreign press. It also manages digital platforms, conducts business intelligence, handles press relations, and oversees the Passeport MTL product, which offers visitors access to various Montréal attractions. Additionally, Tourisme Montréal operates tourist information services and offices to assist visitors.

Under the leadership of President and CEO Yves Lalumière, Tourisme Montréal continues to reinforce the city's market position. In May 2026, Montréal was recognized for the tenth consecutive year as the North American capital for international conventions and was selected to host the Olympic Q-Series in 2028. The city's tourism industry experienced strong results in 2025 for business tourism and anticipates 5-7% growth for summer 2026, driven by major events and increased visitor engagement. Tourisme Montréal aims to be North America's leading destination management organization by 2030.