Nu Skin Updates 'The Aging Myth' with 15 Years of New Research

Event summary

  • Dr. Joseph Chang, chair of Nu Skin’s Scientific Advisory Board, has released an updated edition of his bestselling book 'The Aging Myth' with 15 years of additional research.
  • The book, originally published in 2011, challenges the notion that aging is predetermined by genetics, emphasizing the role of cellular wellness and measurable biomarkers.
  • Nu Skin highlights the book as a foundation for its intelligent beauty and wellness platform, including technologies like Prysm iO™ and ageLOC®.
  • The digital edition is available on Amazon Kindle and other major online retailers for $9.99.
  • Dr. Chang has over 35 years of experience in the pharmaceutical and dietary supplement industries.

The big picture

The relaunch of 'The Aging Myth' underscores Nu Skin's long-term commitment to evidence-based wellness research, aligning with the broader industry trend towards measurable healthspan optimization. The book's updated content reflects advancements in cellular resilience and oxidative stress management, positioning Nu Skin at the forefront of the intelligent beauty and wellness market. With over 40 years of scientific research, Nu Skin aims to transform wellness from rhetoric into science, supporting healthier aging through its ecosystem of intelligent devices, targeted nutrition, and personalized insights.

What we're watching

Research Validation
How Nu Skin will leverage the updated research to validate its intelligent beauty and wellness platform.
Market Positioning
Whether the book's updated edition can reinforce Nu Skin's position as a leader in evidence-based wellness.
Technology Integration
The pace at which Nu Skin integrates measurable biomarkers and cellular wellness insights into its product ecosystem.