Nu Skin Enterprises, Inc.

Nu Skin Enterprises, Inc. is a global direct-selling company that develops and distributes a comprehensive line of beauty and wellness solutions, including personal care products and dietary supplements. Founded in 1984, the company's mission is to be a global force for good by empowering people to improve lives through innovative products, rewarding opportunities, and an enriching culture. Its headquarters are located in Provo, Utah, U.S.A.

The company's product portfolio spans anti-aging skincare, cosmetics, and nutritional supplements under brands like Nu Skin, Pharmanex, and ageLOC. Nu Skin is particularly recognized for its innovative beauty device systems, such as ageLOC LumiSpa iO and RenuSpa, and is preparing to launch the Prysm iO intelligent wellness device. Operating in approximately 50 markets worldwide, including the Americas, Asia, Europe, Africa, and the Pacific, Nu Skin targets adults aged 25-55 concerned with aging and wellness, with a significant market presence in the Asia-Pacific region.

Led by President and CEO Ryan Napierski, Nu Skin Enterprises reported its fourth quarter and full-year 2025 revenue and earnings within guidance, with over 50% growth in earnings for the year. In late 2025, the company strategically divested its Mavely affiliate marketing technology platform for approximately $250 million. Nu Skin maintains its position as a leading global beauty and wellness company, leveraging its direct selling model while focusing on innovation, digital integration, and expansion into high-growth emerging markets.