Notified Hosts Webinar on AI Search Optimization for PR Content

Event summary

  • Notified and Ragan will host a webinar on February 12, 2026, focusing on optimizing PR content for AI search.
  • The event will feature Noah Greenberg (CEO, Stacker), Michael J. Lamp (Advisor, Ragan’s Center for AI Strategy), and Lisa Davis (VP of Marketing, Notified).
  • Key topics include the role of press releases in AI-ready PR content mixes and the SOAR Content Framework for improving authority in AI search.
  • The webinar aims to help PR teams create a connected content ecosystem that supports AI visibility without adding extra work.

The big picture

The webinar underscores the growing importance of AI search in shaping how brands are discovered and trusted online. As AI answer engines become more prevalent, PR teams must adapt by creating cohesive content ecosystems that reinforce consistent narratives. Notified's focus on this trend highlights the broader industry shift towards AI-driven content strategies, where traditional press releases are no longer sufficient on their own.

What we're watching

Content Strategy
How the adoption of AI search optimization will affect PR content strategies across industries.
Competitive Dynamics
Whether Notified can position itself as a leader in AI-ready PR content solutions.
Execution Risk
The pace at which PR teams will adapt to the new requirements of AI search visibility.

Related topics

Technology